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A Strategy for Serious Sellers in a Tough Market
August 17th, 2009 5:30 PM

Are you serious about selling your home? You must be because, no surprise, it’s a tough market, (and a Buyer’s market). But hard as things may be, homes ARE selling.

Now, more than ever, you need to arm yourself with a REALTOR® you can trust to assist you in pricing and staging your home to sell. In this market, a good strategy is to price aggressively.  It is vital that you "set" the market price, not "chase" it by slowing bleeding down your price. The longer your home is on the market, the less a buyer will pay for it.

Next, you must eliminate clutter and give every room a “single” purpose. Home staging is all about redirecting a buyer’s focus to showcase your home’s ability to meet their needs. Four of the best things you can do that won’t cost you a dime are:

1) PACK! You must adopt a “minimalist” lifestyle that reduces clutter so a buyer can see the square footage they are buying AND see “their” things in your space.

2) CLEAN! Your home must be clean, organized and in good condition to sell in a tough market. Kitchens and bathrooms are spaces that need to be spotless – use baskets to organize everyday items that you can easily hide away when you leave for a showing.

3) STAGE! Each room can have only one purpose. You can turn a bedroom “into” an office, but it shouldn’t be both while your home is on the market. Each room must have a single purpose – a bedroom, a dining room, an office, a closet, etc.

Try and think about the message your home is sending to a potential buyer. Clutter tells a buyer there isn't enough storage in the home and dual-purpose rooms tell a buyer the home does not have enough space to live in.

4) COMPARE! Your REALTOR® will be all too happy to show you the homes you are competing with – it’s the best way to see where you stand in the market. Finally, call me, I’m an Accredited Home Stager (AHS) and I’m happy to help you put your best foot forward!

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Posted by Karen M Wilson on August 17th, 2009 5:30 PMPost a Comment

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